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A Comparative Study Between Digital and Traditional Marketing: A Case Study from Industrail Hub, Durgapur

Dr. priyabrata Bandyopadhyay1,, Prof. Biswajit Sen1, Dr. B.C.Roy1

1Academy of Professional Courses

Journal of Business and Management Sciences. 2025, 13(2), 37-42. DOI: 10.12691/jbms-13-2-3
Received March 28, 2025; Revised April 30, 2025; Accepted May 07, 2025

Abstract

Digital marketing refers to advertising delivered through digital channels viz. search engines, websites, social media, email, and mobile apps. Using online media channels, digital marketing is the method by which companies sell goods, services, and brands. Consumers heavily rely on digital means for consumerism. It is a stark reality that when we proceed with Google marketing insights we have found that almost 48% of consumers start their inquiries on search engines, while almost 33% look through brand websites and rest 26% search through mobile applications.

Keywords:

Digital Marketing, Traditional Marketing, Return on Investment, PPC, SEO, Content Marketing, Start-UP, Flow of Traffic, Global Reache
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