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Table 6. Pseudo R-Square
From
Modeling conversion of Television advertisement for Fast Moving Consumer Goods (FMCG) – (
Viewer-to-Buyer Conversion)
Samuel W. Kamande, Emmanuel Ahishakiye, Margaret A. Ondeng, Herman T. Wachira
American Journal of Modeling and Optimization
.
2017
, 5(1), 12-23 doi:10.12691/ajmo-5-1-2
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