Tables index

From

Modeling conversion of Television advertisement for Fast Moving Consumer Goods (FMCG) – (Viewer-to-Buyer Conversion)

Samuel W. Kamande, Emmanuel Ahishakiye, Margaret A. Ondeng, Herman T. Wachira

American Journal of Modeling and Optimization. 2017, 5(1), 12-23 doi:10.12691/ajmo-5-1-2
  • Table 1. Descriptive statistics for the response variable
  • Table 2. Descriptive statistics for predictor variables
  • Table 3. Contingency tables of proposed entry predictor variables and the response variable
  • Table 4. Model Fitting Information
  • Table 5. Goodness-of-Fit
  • Table 6. Pseudo R-Square
  • Table 7. Model Classification – Observed Vs. Predicted
  • Table 8. Parameter estimation