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1.

Retailers Benefits from Manufacturers’ Brands a Study of the Egyptian Hypermarkets Industry Marwa Elgebali Journal of Business and Management Sciences. 2019 7 (1). doi: 10.12691/jbms-7-1-1 Keywords: Egypt, purchase behavior, brands, brand awareness, commodity food products, Consumer Behavior Context: Purpose: -The research primary aim is to explore the role that manufacturer's brand play in the retailer's satisfaction. A conceptual model of manufacturer's brand benefits from the retailer’s perspective is tested in the Egyptian hypermarket's industry. Design/methodology/approach: -The study sampled 102 products in 17 chains stores in the country, and also engaged the management of such business entities in a series of interviews during the data collection process. A descriptive approach was utilized, during the data analysis process before the final presentation of the findings in various forms, including tables and figures. Findings: -There is a dire need for the manufacturers to establish positive relationships not only with the retailers but also the end users to enhance satisfaction with their brands. The findings of the study affirm the fact that manufacturer's brand has profound influence on the retailer satisfaction. For instance, a hypothetical test on the satisfaction of the retailer with the product from manufacturer and trust relations affirmed positive outcome. Moreover, the findings of the study further revealed that retailer commitment to manufacturer's brand contributes significantly to the former's satisfaction. Lastly, retailer's assessment of in-store products is another issue that influences the retailer satisfaction. Research limitations and implications: -Further research to assess the manufacturer's brand influence on retailers as well as end consumer is needed, taking into considerations other fundamental factors other than trust, commitment, and store assessment that may impact retailer satisfaction. Originality/value: -The study is the only one to include all Hypermarkets in a fast-growing emerging market like Egypt. Abstract Full Text (PDF) [Epub] Full Text (HTML)

2.

Hygienic Conditions for the Production and Consumption of Yogurt in the City of Abeche, Chad Abdelsalam Adoum DOUTOUM, Alcherif Hamid Mahamat, Denis ERBI, Hamadou ABBA, Bienvenu MADJITOLOUM, Mahamat Seid ALI, Rabha Ganda KADO, Mahamat Abdoulaye BECHIR, Attahir ATTAMAR, Abdoullahi Hissein OUSMAN, Abdelsalam TIDJANI, Abdourahamane BALLA, Malang SEYDI, Bhen Sikina TOGUEBAYE American Journal of Microbiological Research. 2025 13 (5). doi: 10.12691/ajmr-13-5-1 Keywords: Hygiene, Yogurt Production, Food Safety, Consumer Behavior , Abeche, Chad Context: This study aimed to investigate the hygienic conditions surrounding yogurt production and consumption in the city of Abeche, Chad. A total of 150 participants, comprising 100 consumers and 50 sellers and producers, were surveyed to collect comprehensive data on their demographic profiles, production practices, consumption patterns, as well as challenges faced in the sector. Data were processed and analyzed using XL-STAT software (version 6.1.9) to identify significant trends and issues. The producer population was predominantly male, with an average age of approximately 30 years, mostly married and largely uneducated. A notable limitation of the study is the exclusion of female producers due to socio-demographic constraints, which potentially limits the generalizability of findings. It was observed that the majority of the yogurt producers relied primarily on powdered milk as the base raw material. Consumer demographics showed a high proportion (57.46%) of young single individuals, indicative of urban dietary transitions and socio-economic factors influencing yogurt consumption. Production units manufacture varying types of yogurt, differentiated notably by the presence or absence of low rice (couscous) additives. The study revealed alarmingly substandard hygienic conditions across many production sites, emphasizing the urgent need for the implementation of targeted preventive measures aimed at enhancing hygiene and food safety standards. Persistent challenges included unreliable electricity supply, which critically hampers proper cold storage and consequently the quality and safety of yogurt products. Findings also noted broad yogurt consumption across young and adult populations in Abeche, highlighting the public health importance of adherence to stringent hygiene protocols to safeguard consumer health. Future work will involve microbiological analyses to identify pathogenic microbial contaminants and assess the microbiological quality of locally produced yogurts. Abstract Full Text (PDF) [Epub] Full Text (HTML)

3.

Preliminary Insights on Household Food Wastage in Lebanon Laurence CHARBEL, Roberto CAPONE, Leyla GRIZI, Philipp DEBS, Dunia KHALIFE, Hamid EL BILALI, Francesco BOTTALICO Journal of Food Security. 2016 4 (6). doi: 10.12691/jfs-4-6-2 Keywords: household food waste, Consumer Behavior , online survey, Lebanon Context: Food losses and waste, generated across the whole food chain, implies serious environmental, social and economic costs. Lebanon suffers from lack of information about food waste. There is no national legislation related to food waste (FW). The paper provides insights on household FW in Lebanon with a focus on perceived importance of FW, attitude towards FW, quantity and value of food wasted. An online survey was conducted in the period January-March 2015 with 215 adult consumers. Sample is not gender-balanced, rather young and with high education level. Household’s planning and shopping activities are important predictors of FW. Fruits, vegetables, and milk and dairy products are the most wasted food products. Most of the respondents have a good understanding of “use by” label while just the quarter know exactly the meaning of “best before” label. About 42% of respondents declare that their households throw away at least 250 g of still consumable food each week. The economic value of FW generated each month is more than 6 United States dollar (US$) for 80% of respondents’ households. Lebanese households show a positive attitude regarding FW and are willing to change behaviour to reduce it. An integrated policy mix is needed to foster transition towards zero-waste consumption patterns. Abstract Full Text (PDF) [Epub] Full Text (HTML)

4.

What about Acceptability of Mobile Money in Sub-Saharan Africa? The Case of Cameroon Rosalie Christiane Nga Nkouma Tsanga Journal of Business and Management Sciences. 2018 6 (1). doi: 10.12691/jbms-6-1-2 Keywords: mobile money, satisfaction, Consumer Behavior Context: The purpose of this article is to identify the factors determining the satisfaction of the users of Mobile money. To do this, we used the triangular approach to collect as much information as possible and to improve the reliability and validity of our results. Thus, we conducted thirty semi-structured interviews and two hundred and thirty questionnaires. The results reveal the positive and statistically significant impact of speed, cost, mobiquity, perceived usefulness, safety and social influence, as well as the negative impact of interoperability, network quality and age. Abstract Full Text (PDF) [Epub] Full Text (HTML)

5.

Effect of Digital Marketing on Consumer Buying Behaviour in the Modern Trade Sector in Egypt Ahmed Othman Aly Ziko, Amal Asfour Journal of Business and Management Sciences. 2023 11 (1). doi: 10.12691/jbms-11-1-4 Keywords: digital marketing, Consumer Behavior , modern trade sector, email marketing, mobile marketing, social media marketing Context: This research paper examines digital marketing channels (E-mail Marketing, Mobile Marketing, and Social media Marketing) for marketers. It analyzes the effect of these channels on the consumer buying decision process in the Egyptian market in the modern trade sector. The author in the research paper researched an online questionnaire. The questionnaires were administered based on a simple sampling method and obtained in the Egyptian market. 275 questionnaires were distributed, and 275 available samples were collected, resulted in a response rate of 100% to all those who chose to participate. Findings indicate that all E-mail Marketing, Mobile Marketing and Social Media Marketing have positive effect on the consumer buying decision process in the Egyptian market in the modern trade sector and that between the independent variables; Mobile marketing has greater impact on consumer buying decision process, then E-mail marketing and Social media marketing respectively. Abstract Full Text (PDF) [Epub] Full Text (HTML)