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1.

The Evaluation of Consumer Behavior Influence on the Buying Process of Dairy Products in Minas Gerais State, Brazil Vinícius Rodrigues Arruda Pinto, Laura Fernandes Melo, Douglas Fernando Balbino, Juliana Farias de Novaes, Maria Claudia Negrete, Thiago Duarte de Sousa Journal of Food and Nutrition Research. 2016 4 (1). doi: 10.12691/jfnr-4-1-9 Keywords: dairy products, consumer, buying behavior, Consumer Behavior , healthy products Context: Data on the consumption and buying behavior of milk and dairy products, collected in Viçosa, State of Minas Gerais, Brazil was used to predict the consumption profile of such products in an effort to better understand the dairy market. This study set out to identify the preferences of consumers of dairy products as well as the most appropriate marketing strategies for increasing the competitiveness of small and medium-sized dairy industries. Three hundred people responded to a structured questionnaire applied in interview form. Most of the consumers (73%, specifically) would pay for a better quality, functional product, of which 58.48% attributed their answers to health concerns. "Low fat" and "cholesterol-free" were pointed out by 50% of the interviewed consumers as essential features of healthy products. Overall, most of these potential consumers buy milk (95%), yogurt (86.3%), and mozzarella (82.6%). On the other hand, moldy fine cheese was the least purchased dairy product (93%). Recommendations of doctors and nutritionists played a fundamental role in the buying intention of 70% of the consumers. Furthermore, tasting the product at the store and suggestions from friends were reported by 54.7% and 47.7% of the potential consumers, respectively, to stimulate the purchase and consumption of new dairy products. Correspondence analysis was performed to verify the relationship between the favorite purchase locations and the studied dairy products. In addition, a Pearson correlation analysis (p<0.05) was applied to the reasons for buying intention and to the gender of the panelists, highlighting low to moderate correlations (r =-0.53) for men and women. Abstract Full Text (PDF) [Epub] Full Text (HTML)

2.

Consumer Preference for the Ready-to-eat Fish and Shrimp Balachao: A Potential Value-added Fishery Product for Bangladesh Saifuddin Rana, Antar Sarker, Md. Nazmul Hasan, Shahida Arfine Shimul, S. M. Nurun Nabi, Manjurul Karim, Sk. Ahmad Al Nahid Journal of Food and Nutrition Research. 2023 11 (2). doi: 10.12691/jfnr-11-2-2 Keywords: Balachao, fishery product, value addition, dry fish, sensory evaluation, panel test Context: ...s and could be potential value-added fishery products in Bangladesh. The findings of this study will contribute to the field of Consumer Behavior and market potential for value-added fishery products.... Abstract Full Text (PDF) [Epub] Full Text (HTML)

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Towards Sustainable Food System in Qatar: Household Food Waste and Consumption Behavior Elmogiera Elawad, Mohamed Agied, Mariam Althani, Sana Abusin Journal of Food and Nutrition Research. 2018 6 (4). doi: 10.12691/jfnr-6-4-1 Keywords: environment, food waste, behavi Context: ...n behaviors, (Den 2008; Bowman 2007; Dogs 2002), and many commentators argue that domestic food waste is strongly influenced by Consumer Behavior s (Wharton, 2014). In the Arab countries, especially in the Gulf countries, high levels of food waste of recorded due to the ... Abstract Full Text (PDF) [Epub] Full Text (HTML)

4.

How Social Currency Influences Sense of Virtual Community and Behavioral Intention: Evidence from the Pokémon Go Phenomenon Yu-Bing Wang Journal of Business and Management Sciences. 2025 13 (4). doi: 10.12691/jbms-13-4-1 Keywords: Social Currency, Sense of Virtual Community (SOVC), Behavior Intention, Experience Marketing, Pokémon GO Context: ...nce and the accumulation of social currency through the case of Pokémon Go’s brand image and its impact on Consumer Behavior al outcomes. The study addresses critical research gaps and contributes to the field of digital marketing strategy by examini... Abstract Full Text (PDF) [Epub] Full Text (HTML)

5.

Acceptance Survey of GM Food in China Y. T. Shao, H. J. Cai, G. Chen Journal of Food and Nutrition Research. 2014 2 (11). doi: 10.12691/jfnr-2-11-14 Keywords: GM food, food safety, present situation, root cause, improvements, China Context: ...unts for almost 20% of the world's population. This article analyzes the present situation of China's GM food based on domestic Consumer Behavior , market behavior and government behavior. A wide range of public polls and markets research were taken to collect data of GM... Abstract Full Text (PDF) [Epub] Full Text (HTML)

6.

Purchasing Behavior of Fruits and Vegetables among International Students at University of Tlemcen, Algeria: Preferences, Income Effects, and Budget Constraints Opoku-Agyemang Williams, Asamoah Oppong Zadok, Kofi Afari, Aidoo Anokye Joel World Journal of Agricultural Research. 2025 13 (2). doi: 10.12691/wjar-13-2-2 Keywords: International students, Consumer behaviour’ purchasing patterns, student income, spending habits, and University of Tlemcen Context: ... behavior, preferences, and financial challenges of international students at the University of Tlemcen, Algeria. Understanding Consumer Behavior is essential for educational institutions, marketers, and policymakers aiming to support student wellbeing and financial pla... Abstract Full Text (PDF) [Epub] Full Text (HTML)

7.

Consumer Perspectives Relative to Interpreting e-Commerce Acceptance in UAE Richmond Adebiaye, Theophilus D. Owusu American Journal of Information Systems. 2017 5 (1). doi: 10.12691/ajis-5-1-3 Keywords: e-commerce, consumer attitudes, purchase intentions, online shopping acceptance Context: ...e variables examined and to purchase intentions. Results from this study suggest the important influential relationship between Consumer Behavior patterns and consumer e-shopping decisions.... Abstract Full Text (PDF) [Epub] Full Text (HTML)

8.

First Mover Strategy and its Impact on Competitive Advantage among Selected Originator Pharmaceutical Companies in Kenya Luka Mwafwali Kachoga, Stephen Makau A. Muathe Journal of Business and Management Sciences. 2025 13 (4). doi: 10.12691/jbms-13-4-4 Keywords: Barriers to Entry Strategy, Niche Market Penetration Strategy, Mass Market Dominance Strategy, Competitive Advantage, Rapid Product Cycle Strategy, Kenya Context: ... branding, and targeted market approaches. Future studies should explore strategy sustainability, intellectual property rights, Consumer Behavior , and partnerships across diverse regulatory landscapes.... Abstract Full Text (PDF) [Epub] Full Text (HTML)

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Absorptive Capacity and Future Prospects of Emerging Wine Markets in the Middle East: Especial Focus on Iran Middle Class Salar Salahi Journal of Finance and Economics. 2013 1 (4). doi: 10.12691/jfe-1-4-7 Keywords: wine market, Middle East, Iran, quantitive survey Context: ...cing regions, they, however, may offer, absorptive markets for consumption. The purpose of current study is to investigate wine Consumer Behavior and wine market analysis to achieve an insight in to Middle East markets. Quantitative methodology along with a consumer sur... Abstract Full Text (PDF) [Epub] Full Text (HTML)

10.

Retailers Benefits from Manufacturers’ Brands a Study of the Egyptian Hypermarkets Industry Marwa Elgebali Journal of Business and Management Sciences. 2019 7 (1). doi: 10.12691/jbms-7-1-1 Keywords: Egypt, purchase behavior, brands, brand awareness, commodity food products, Consumer Behavior Context: Purpose: -The research primary aim is to explore the role that manufacturer's brand play in the retailer's satisfaction. A conceptual model of manufacturer's brand benefits from the retailer’s perspective is tested in the Egyptian hypermarket's industry. Design/methodology/approach: -The study sampled 102 products in 17 chains stores in the country, and also engaged the management of such business entities in a series of interviews during the data collection process. A descriptive approach was utilized, during the data analysis process before the final presentation of the findings in various forms, including tables and figures. Findings: -There is a dire need for the manufacturers to establish positive relationships not only with the retailers but also the end users to enhance satisfaction with their brands. The findings of the study affirm the fact that manufacturer's brand has profound influence on the retailer satisfaction. For instance, a hypothetical test on the satisfaction of the retailer with the product from manufacturer and trust relations affirmed positive outcome. Moreover, the findings of the study further revealed that retailer commitment to manufacturer's brand contributes significantly to the former's satisfaction. Lastly, retailer's assessment of in-store products is another issue that influences the retailer satisfaction. Research limitations and implications: -Further research to assess the manufacturer's brand influence on retailers as well as end consumer is needed, taking into considerations other fundamental factors other than trust, commitment, and store assessment that may impact retailer satisfaction. Originality/value: -The study is the only one to include all Hypermarkets in a fast-growing emerging market like Egypt. Abstract Full Text (PDF) [Epub] Full Text (HTML)