Figure 3. Structural Equation Modeling (SEM) Phase I Development Model-based marketing traditional regional products to enter the market driven innovation centralized (market center)

From

Development Model of Traditional Local Product Based Marketing Innovation Driven for Entering Market Centre

Omar Hendro, Maftuhah Nurrahmi, Zaleha Trihandayani

Journal of Business and Management Sciences. 2016, 4(5), 125-131 doi:10.12691/jbms-4-5-3