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From
Trust-Centered Marketing: Replacing Discounts with Human Connection in Retail
Ganna Kharytonova
Journal of Business and Management Sciences
.
2025
, 13(4), 144-153 doi:10.12691/jbms-13-4-7
Table 1. Survey Constructs and Measurement Scales
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Table 2. Qualitative Themes and Descriptions
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Table 3. Structural Equation Modeling Results
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Table 4. Qualitative Themes and Representative Quotes
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