Figure 1. Customer level of exchange value (Source: Clemmer, 1990)

From

Significance of Innovation in Business Process of Value Chain

G.P. Reddy, Vijayachandra Reddy.S.

Journal of Behavioural Economics, Finance, Entrepreneurship, Accounting and Transport. 2014, 2(1), 18-25 doi:10.12691/jbe-2-1-3