About the Authors

Zoltán Szakály

Institute of Marketing and Commerce, Faculty of Applied Economics and Rural Development, University of Debrecen, Debrecen, Hungary

Péter Balogh

Department of Economic Analytical Methodology and Statistics, Faculty of Applied Economics and Rural Development, University of Debrecen, Debrecen, Hungary

Helga Jasák

Institute of Marketing and Commerce, Faculty of Applied Economics and Rural Development, University of Debrecen, Debrecen, Hungary

Sára Szabó

Department of Marketing and Trade, Faculty of Economic Science, Kaposvár University, Kaposvár, Hungary

Viktória Szente

Department of Marketing and Trade, Faculty of Economic Science, Kaposvár University, Kaposvár, Hungary

Corresponding Author

Email: szabo.sara@ke.hu