Tables index


Interrelationships between Viral Marketing and Purchase Intention via Customer-Based Brand Equity

Hsiang-Hsi Liu, Yu-Ning Wang

Journal of Business and Management Sciences. 2019, 7(2), 72-83 doi:10.12691/jbms-7-2-3
  • Table 1. Results of the ANOVA Analysis
  • Table 2. Average Variance Extracted/Communalities*
  • Table 3. Kaiser-Meyer Olkin and Bartlett’s Test of Sphericity Results
  • Table 4. A Comparisons of Goodness-of-Fit of the Final Structural Models
  • Table 5. Summary of Hypothesis Tests
  • Table 6. Direct, Indirect and Total Effects