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Tables index
From
Interrelationships between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
Hsiang-Hsi Liu, Yu-Ning Wang
Journal of Business and Management Sciences
.
2019
, 7(2), 72-83 doi:10.12691/jbms-7-2-3
Table 1. Results of the ANOVA Analysis
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Table 2. Average Variance Extracted/Communalities*
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Table 3. Kaiser-Meyer Olkin and Bartlett’s Test of Sphericity Results
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Table 4. A Comparisons of Goodness-of-Fit of the Final Structural Models
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Table 5. Summary of Hypothesis Tests
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Table 6. Direct, Indirect and Total Effects
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