Tables index

From

Effect of Digital Marketing on Consumer Buying Behaviour in the Modern Trade Sector in Egypt

Ahmed Othman Aly Ziko, Amal Asfour

Journal of Business and Management Sciences. 2023, 11(1), 46-62 doi:10.12691/jbms-11-1-4
  • Table 1. Normality diagnostics
  • Table 2. Results of Harman’s single-factor test
  • Table 3. Descriptive statistics and ranking criteria for the selection of items
  • Table 4. Importance Levels
  • Table 5. Reliability of measurement model analysis
  • Table 6. Convergent validity (AVE)
  • Table 7. Convergent validity (Item Loading)
  • Table 8. Discriminant Validity (Fornell-Larcker criterion)
  • Table 9. Discriminant Validity (HTMT Values)
  • Table 10. Descriptive statistics and bivariate correlation
  • Table 11. Structural Model Assessment
  • Table 12. Variance inflation factors
  • Table 13. Results of Hypothesis testing
  • Table 14. R Square and Associated R Square Adjusted
  • Table 15. f² Effect Size
  • Table A.1. Frequencies and percentages for the selected items