Abstract

Product design is a crucial task and its development requires systematic path for the successful development of the product. To withstand in the competitive market, it is crying need to improve and enhance the feature or part of products in all seasons. Actually it is very difficult and challenging issue to launch a new product or derivative of a product in the market for first moment. In this research work, we have tried to create a new platform of existing derivative product (dual table) by following a systematic and sophisticated way. Here, numerous quality tools &strategic selecting tools like QFD, HOQ, SCAMPER, Cause and Effect diagram, Concept Screening, Concept Scoring and so on are used for giving a successful portfolio for further development of the product. To keep pace with the competitive marketing situation, an economic analysis has been accomplished for profitable launching of the product. Innovative changes in the conventional table contribute and accelerate the design and development of dual table.