Open Access Peer-reviewed

Social Network Analysis and Strategic Planning: A Case Study from the Italian Local Context

Caterina Balenzano1, Anna Fausta Scardigno1, Maria Luisa Giancaspro1, Amelia Manuti1, Vittoria Jacobone1,

1Department of Educational Sciences, Psychology and Communication University of Bari, Italy

American Journal of Applied Psychology. 2013, 1(2), 26-32. DOI: 10.12691/ajap-1-2-2
Published online: August 25, 2017

Abstract

This paper analysed the relationships between the institutional and the socio-economical stakeholders involved in the process of Strategic Planning for the Broad Area - Lecce (Piano Strategico dell’Area Vasta - Lecce), aiming at defining the most adequate organizational strategies to enhance networking efficacy. Quantitative and qualitative methods have been used to collect and to analyze data. Specifically, social networks analysis and focus group discussions helped to triangulate the analysis. Results showed that intersectional integration and confrontation between the partners involved in the planning were both aspects that the participants defined crucial as to improve the strategic planning process, and to ensure a good participation level and the development of more functional communication and decision-making strategies.

Keywords:

organizational processes, social network analysis, strategic planning, decision making strategies
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